About

Born in Norway. Tested by nature. Built for every extreme. 

Non-stop professional, high-performance apparel for our world’s harshest conditions 

We come from the Arctic North, where the extremes of nature define what endurance truly means. 

Our story began in mushing, developing gear for sled-dog teams. Long days in extreme conditions, working hands-on with dogs, require materials that can be pushed beyond their limits. Continuous movement, repeated dog-claw contact, and relentless exposure to the elements set the benchmark for endurance we engineer into every product. 

Our expertise in durability then expanded to providing gear for professionals including the armed forces who rely on performance under pressure.  

Today, we continue to design gear that is engineered to perform in the world’s most demanding environments for explorers, adventurers, and all who choose to live at the edge of the map. 

From the snowstorms of Scandinavia to the glaciers of Alaska, our apparel endures the elements so you can go further with confidence. 

We use traditional Norwegian craftsmanship with innovation to create gear that balances freedom of movement, endurance, and protection. We are constantly testing, refining, and innovating, because performance outdoors is earned, not claimed. 

Our gear is built for those who move through the impossible and find freedom there. It’s for those who choose discomfort over ease, challenge over certainty, the unknown over familiarity, and who keep moving when the elements turn against them. 

That’s the spirit behind everything we create. 

Born in Norway. Tested by nature. Built for every extreme.